The television is still the king of homes and WhatsApp is the king of calls and video calls
The television is still the king of homes and WhatsApp is the king of calls and video calls
Blog Article
A report from the Communications Regulation Commission (CRC) reveals that the television is the device that is most present in Colombian families with 97%, however, only 53% have a Smart TV. This figure exceeds that of laptops in a home. In addition, it points out that WhatsApp continues to be the most used application for calls or video calls. The report, entitled “The role of OTT services in the communications sector in Colombia – 2023” , shows the preferences of Colombian households and businesses, as well as their relationship with traditional communications services.
How do they consume television?
The document states that 58% received the signal through subscription television, 24% did so through an aerial Honduras WhatsApp Number List antenna (analogue) and 14% through DTT. The most consumed are news and soap operas; while on streaming platforms, films and series are the preferred ones.
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Regarding paid television services, it is noted that 44% of households report having a fixed communications package. Of these households, 55% have an Internet + television package, followed by Triple Pay ( Internet + television + Telephone ) with 27% and the Internet + Telephone package with 15%.
How are we communicating?
In this regard, the CRC says that only 18% of people make calls only through the operator, and 6% make calls only through an WhatsApp Number Database application; however, 64% of the people surveyed said they make or receive calls both through the operator's service and from applications.
WhatsApp, the king of calls
The instant messaging platform is the favorite for making calls or video calls. The application has a penetration of 73% among users who use this type of apps to make or receive calls. It is worth mentioning that a Digital 2024 study carried out by Hootsuite and We Are Social, WhatsApp is the most used platform (at 92.2%); followed by Facebook (89.2%), Instagram (86.7%), Facebook Messenger (68.2%) and TikTok (67.8%).
Colombians no longer use landlines
The report says that 55% of households that have a landline telephone say they use it to make calls and 54% say they use it to receive calls.
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In the case of sending messages, they prefer to use apps over the messaging service offered by the operator, given that for every respondent who said they use the operator, two use apps. Meanwhile, WhatsApp remains the most used app among users for sending messages: its penetration is.